If you have your own business, there is a good chance a lot of your customers belong to social network sites. Because of this, you should establish a social media presence and take your business to them. Identify the social media sites that are predominant in your clientele base, and make sure that you incorporate them in your campaign. Otherwise, you’re missing on opportunities to draw in new prospects, and expand on existing relationships.
If you are using Twitter as a branch of your marketing plan for social media, make certain your tweets are varied in content. Tweet advice and useful information that is relevant to your market niche. Your followers will stay interested if they can learn something from your tweets.
Add a “Retweet” button to the top of each blog post. This makes sharing your blog on Twitter easier for others. It will allow you to reach more people, more often.
Every post you make on your blog should include a link at the top to share it on Facebook. Having this button means your blog readers can easily share your content with their Facebook friends. This will make more people aware of your blog and bring you more potential customers.
Interaction with your customers should be one of your primary goals. For example, respond to other users’ notes, statuses, images and updates. Don’t interrupt a conversation with irrelevant comments or links to your products. Only post relevant comments, and don’t mention your business unless the conversation naturally leads into it.
Try playing games on Facebook. Creating your own niche-specific game isn’t as hard as it may seem. Some games even turn into viral phenomenons and are played by millions of users. You may consider it money well spent to hire a professional game design company to help you with game development.
Mention popular Twitter users by adding their username after the tag @. Users are notified of your post; many will re-tweet the message and respond soon thereafter.
Try setting your Twitter account to where it gets automatic tweets. You can even post links to updates from a few affiliates’ high-quality blogs. They will love being mentioned on a company’s feed, and all of your followers will benefit from the conversation.
Your social media marketing efforts will be more successful with judicious use of advertisements. Position the ads and images in a place that is readily visible to site visitors. If steps aren’t taken to ensure the ads are positioned where you want them, it is possible the ads will not get any attention, and therefore not generate any business.
Tie your website into your social media profiles. You will find this easy to do if you include share buttons on your primary website that can let visitors share content from your site to their profiles. It will be easy for your audience to pass your content along if you include buttons on all of your RSS feeds, blog posts and your main web page.
When done properly, social networking sites can be a boon to your business. They make it easy to stay in touch with your customers and appeal to a broader pool of people while boosting the visibility of your business and its products. Try social media marketing to see how it can help you.